The ATS Loadmaster app is for the purpose of communicating pickup and drop information in the shipping of perishable products. It also sends longitude and latitude back to ATS. It only does this when the drivers are on the load. Once the load is delivered, the tracking stops. The objective is to improve efficiency, enhance safety, as well as to improve the driver experience. (We have designed this app so that the driver never needs to do anything on his phone while driving.)
This app is nearly identical to the Driver Navisphere app from CH Robinson who is a competitor and is listed in your store.